4K Ultra HD TV optimized
Sharp's second-generation Ultra High Definition TVs are ultra-impressive. Whether your viewing tastes run to movies, sports, or TV shows, Sharp produces some of the most brilliant and beautiful 4K images we've seen, and wraps them in elegantly sleek designs.
The LC-70UD27U is one of only a handful of TVs that have earned THX 4K certification. Getting THX certified has never been easy, but to be 4K-certified, this model had to pass over 400 rigorous laboratory tests for both HD and 4K picture quality.
Sharp's Revelation Upscaler
If you've been looking at 4K TVs you've probably already discovered how little true or "native" 4K content is available. And until the content catches up with the hardware, owners of Ultra HD TVs will be relying on their TV's ability to upconvert HD and other video formats to 4K. Sharp's Revelation Upscaler takes a two-step approach to this critical task. First, a dual-core processor fine-tunes the original signal for optimal picture quality, removing as much digital noise and other artifacts as possible. Next, the upscaler analyzes and intelligently enhances the signal to create a 4K (3840 x 2160-pixel) image.
The sophistication of Sharp's upscaler proved itself in THX's exacting tests. Basic qualities like color performance and motion processing received intense scrutiny. And when it came to analyzing image detail for movies, THX's battery of tests made certain that essential film elements such as grain and texture weren't "smoothed over." Sharp's unique Integrative Cognitive Creation (ICC) technology is able to reconstruct images that look more realistic than other upconverted pictures.
This is one Smart TV
The LC-70UD27U has features and capabilities that are similar to other Wi-Fi-equipped Smart TVs, plus a couple of cool extras. Sharp's intuitive SmartCentral interface lets you quickly connect to your home's network for more entertainment choices. Stream movies and TV shows from Netflix, indulge in video snacking at YouTube, and keep the music flowing with Rhapsody and Pandora Internet radio. Here's a feature we haven't seen before: the ability to display a split-screen view with a video source and web streaming. Makes it easy to surf the web while you watch TV.
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