Skip to content
Phone: (888) 282-1350 - Email:
Phone: (888) 282-1350 - Email:

LG UF7700 Series 79"-Class 4K Smart LED TV

SKU 79UF7700
by LG
Save 4% Save 4%
Original price $4,628.25
Original price $4,628.25 - Original price $4,628.25
Original price $4,628.25
Current price $4,450.05
$4,450.05 - $4,450.05
Current price $4,450.05
  • 4K 3840 x 2160 LED Panel
  • TruMotion 240 Hz Technology
  • LG Tru-4K Video Processing Engine
  • Built-In Wi-Fi & Ethernet Connectivity
  • webOS 2.0 Smart TV Interface
  • Integrated Web Browser and App Store
  • 3 x HDMI / 1 x Component Video / 3 x USB
  • Local Dimming Backlight Technology
  • 20W 2-Channel Speaker System
  • Include LG Remote with Voice Recognition


TheUF7700 Series 79"-Class 4K Smart LED TVfromLGdelivers impressive 4K image viewing and wireless Internet connectivity. This model's 3840 x 2160 native resolution allows you to enjoy vivid and life-like image quality. This TV is endowed with a 79"-class LED display and incorporates TruMotion 240 Hz technology to combat distortion on fast-moving images. It also features LG's Triple XD video processing engine for optimized image quality.

As a smart TV, this model has Ethernet and Wi-Fi connectivity, which allows you to browse LG's webOS 2.0 user interface. The integrated web browser allows you to view your favorite websites directly on the TV's large display. The included LG Magic Remote offers intuitive navigation using voice recognition technology.

For connecting multiple high-definition sources, this TV is equipped with 3 USB and 3 HDMI inputs. It has also has a component video input that doubles as a standard composite video interface for connecting lower resolution sources. Additionally, this TV has two built-in speakers for a combined 20W of audio power, and a digital optical interface for connecting to external audio systems.

Tru-4K Video Processing Engine
LG's Tru-4K HD video processing engine upscales lower resolution video sources through a multi-step data analysis that enhances the details of broadcasts, movies, sports, and videogames to near-4K quality.
LED Plus Local Dimming
LG's LED Plus incorporates local dimming backlight technology for enhanced image contrast.
Picture Quality
  • Tru-4K upscaler
  • Triple XD engine
  • Tru-Color generator
  • Tru-Black control
  • Just Scan (1:1 pixel matching)
  • Real Cinema 24p
  • 4K UHD file playback (HEVC, VP9)
Smart TV
  • Quad-core processor
  • LG Magic Remote with natural voice recognition
  • Universal control capability
  • LG content store (app store)
  • Integrated web browser
  • LG Screen Share and Content Share
  • Ultra Surround sound system
  • Mono / Stereo / Dual (MTS/SAP)
  • Dolby Digital and DTS decoders
  • 2-channel speaker system
  • 20W audio output
  • Clear Voice II
  • Wireless sound sync
Additional Features
  • SIMPLINK (HDMI CEC) control
  • Audio, video, and photo support via USB
  • Wall mountable with removable stand
  • ENERGY STAR qualified

Item Includes

  • Stand
  • Magic Remote Control
  • Limited 1-Year Warranty


This Ultra HD TV is ultra easy to enjoy


LG's 79" 79UF7700 is mighty big, and its picture looks mighty fine. Its 8+ million pixels can display four times the detail of 1080p HDTVs. You'll notice incredible picture detail and depth when watching movies, sports, and TV shows. Nearly identical to the UF7600 series, UF7700 series comes in larger screen sizes, so LG upgraded the anti-blur circuitry to their TruMotion 240Hz technology, with 120Hz refresh rate.

Ultra HD Blu-ray is scheduled to launch near the end of the year and should provide picture quality like we've never seen before. In the meantime, the 79UF7700 features HEVC decoding, which means it can display streamed 4K content from Netflix and Amazon with no additional gear needed.

A crowd-pleasing picture

We've noticed that 4K TVs in general offer better-than-average off-axis picture quality, and LG's models are especially impressive in this regard. The reason is LG's IPS panel technology, which keeps picture contrast and color looking crisp even as you move around to the sides of the screen. It makes a big difference when you're watching with a group of friends or family.

The 79UF7700 will provide a picture quality boost for all your viewing. LG's Tru-4K Engine and Tru-4K Upscaler enhance the look of every video source broadcasts, movies, sports and games. It's a multi-step process that involves heavy-duty analysis of the picture data in order to remove as much noise as possible so that the upscaled picture is as clean as possible.

Smart TV features made point-and-click easy

The 79UF7700's built-in web apps give you instant access to a nearly limitless selection of entertainment streamed video from services like Netflix, YouTube, and Hulu. The colorful webOS user interface lets you customize your home screen to access the apps you use most, and easily switch between them. This is a Netflix Recommended TV, which means it passed a rigorous evaluation process based on feedback from Netflix subscribers. Expect easier and faster access to Netflix, with quicker playback and start times.

LG's latest motion-sensing Magic Remote is simple and fun to use. You can point, click, scroll and even speak into the remote to find exactly what you want, searching across apps, movies, TV shows and the web... all at the same time. It's a lot like using a wireless videogame controller or an air mouse.

Use theSanus MountFinderto see a list of wall-mounts that work with your specific TV.
Shop our selection ofHDMI cables.

Product Highlights:

  • 78.6" screen (measured diagonally)
  • glossy screen, black bezel and stand
  • Ultra High Definition TV with 4K screen resolution (3840 x 2160 pixels)
  • HEVC for watching streamed 4K content from sources like Netflix and Amazon Instant Video (requires Internet speed of at least 20Mbps)
  • DIRECTV 4K Ready DIRECTV subscribers with the Genie Whole-Home HD DVR can enjoy 4K service and full DVR features without an additional receiver (requires firmware update)
  • IPS (In-Plane Switching) LCD panel provides excellent off-axis viewing
  • 10-bit panel can display over one billion colors
  • LED edge backlight with local dimming for excellent picture contrast
  • TruMotion 240Hz blur reduction (120Hz refresh rate plus backlight scanning)
  • Tru-4K Engine and Tru-4K Upscaler enhance standard-def and high-def video signals for optimum display on a 4K screen
  • WebOS 2.0 Smart TV with built-in web browser
  • Netflix Recommended TV offers a unique feature set that makes Netflix even easier to use and enjoy
  • built-in Wi-Fi to link to a wireless network
  • quad-core processor for seamless web browsing and app multitasking
  • video and music streaming from a DLNA-compatible Windows PC
  • MHL-compatible HDMI input for viewing photos/videos from a compatible smartphone on the TV's screen
  • tuner receives over-the-air HDTV broadcasts (antennarequired)
  • QAM cable TV tuner (subscription required to receive cable channels contact your local service provider for details)
  • built-in down-firing speakers (10 watts x 2)
  • motion-sensing Magic Remote with built-in microphone for voice control
  • free downloadable apps for iOS and Android let you use a compatible smartphone as a remote control
  • meets ENERGY STAR requirements
Connections and Dimensions:
  • 4 A/V inputs, including:
    • 3 HDMI 2.0 (all inputs areHDCP 2.2compatible for connecting to 4K video sources)
    • 1 component video (selectable component/composite)
  • RF input for antenna/cable signals
  • optical digital audio output (can pass Dolby Digital/DTS multichannel or 2-channel audio from connected sources)
  • Ethernet port for a wired connection to a home network
  • 3 USB inputs for connecting a camera or thumb drive
  • detachable stand
  • wall-mountable (bracket not included)
  • 69-3/4"W x 40-5/16"H x 2-3/8"D (42-5/8"H x 12-7/16"D on stand)
  • weight: 120 lbs. with stand; 115.5 lbs. without stand
  • warranty: 1 year parts & labor in-home service or pick-up for service
  • Our 60-day money-back guarantee

4K Ultra High Definition watch it, play it, stream it

Movie theaters have switched to 4K projectors in recent years, and now you can enjoy amazing 4K picture quality at home. Ultra HD TVs with 4K resolution offer four times the detail of 1080p HDTVs. Some major TV makers offer media players so you can download and watch true 4K content for the best possible picture. Netflix is already streaming some of their content in 4K, and other services plan to offer 4K video later this year.